"Digital marketing must move away from technocracy and become an integral part of clever communication"
The motto of our company Webrepublic is "Creativity meets Data". I remain true to this and in no way want to advise against data-based marketing. My aim is to move away from the fixation on quantity and austria rcs data focus on quality. What does that mean? An example: We have developed the new metric CPMS - Cost per Mille Second. This adds another dimension to the data. of clicks, as with regular CPM, the CPMS records the costs in relation to the display time of an ad. We don't have more data, but the information is more meaningful.
We can look forward to the much-cited end of third-party cookies with optimism, because we still have enough opportunities to create first-class advertising. At the same time, we are using user data more sparingly and in a more targeted manner, thereby respecting the need for transparency and data protection.