‎‎‎Here’s how to do this (in Close):

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Engaging new leads quickly capitalizes on buyer interest. Q4 means shorter-than-normal attention spans and myriad distractions. The speed-to-lead approach gives you a competitive advantage and cuts through the sales noise.

Liz Stephany, Director of Sales & Success at Close, says:

If we call a day or two after the fact, they don’t know russia telegram data who we are. They don’t remember signing up for a trial. They may have signed up for multiple trials, and now they can’t differentiate us from other tools in the market.

So, we set a goal: Call all new trials within two hours of them signing up.
What happened? It worked. We saw (at the time of writing):

187 percent increase in outbound call duration
53 percent increase in opportunities created
20 percent increase in completed meetings
32 percent increase in won opportunities
20 percent increase in won deal value


Set up specific calling lists (using Smart Views) that filter for the right prospect criteria (like certain ICPs or lead sources).
Use the built-in Power Dialer to burn through your calling lists.
Create a Custom Activity to disqualify bad-fit prospects while you’re on the call.