In addition, use bold and italic fonts as well as bullet points to highlight important points and increase clarity.

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In addition, more and more readers are using a mobile device to access their emails. Shorter sections can be displayed well even on small screens, but with longer sections you quickly lose track.


Email design: How can you reflect your company’s style?
In email marketing, it's not just the content gambling data hong kong that matters. The way it's presented should also be consistent. The design in particular can motivate readers to read with visual stimuli and also create recognition value.

The same or similar images and the language used in your email contribute to this. Your logo, branding elements and company colors give your emails the style of your company.

Email templates can help you do this in a time-saving way. However, don't overload your email with design elements - you don't want to distract from the text. Instead, try to guide the reader with buttons and links, leading them step by step to your recommended course of action.

Timing: What is the best time to send your email?
Not only the WHAT and HOW of an email are success factors, but also the WHEN of sending plays a role.

Early in the morning, emails about events and special offers are mainly opened. During regular working hours, i.e. between 9:00 a.m. and 6:00 p.m., the main focus is on work. Marketing emails are given little attention at this time. This is different after work, as employees are winding down for the day and are more likely to return to their emails. Your emails therefore have a better chance of success in the morning and evening.