Demographics
The demographic target market involves korean number whatsapp grouping users according to aspects such as age, sex, educational background, occupation, income, family members, among others.
This type of target market is one of the most used in the real estate sector, since carrying out this type of segmentation on social networks and platforms considerably improves the user experience, since this data provides better personalization of messages.
Consider that a 50-year-old man who owns a telecommunications company interested in investing in real estate is not the same as a young family of 25 to 30 years old with a child, interested in buying a house.
Psychological
One of the main mistakes companies make is believing that all their target audiences think the same way. To avoid this, it is important to analyze the psychological characteristics that form part of a person's behavior. Some of these aspects are lifestyle, personality, values, interests.
This segmentation is used to understand what motivates, excites and moves a group of people to feel connected to a brand. This not only allows us to build much stronger and more meaningful relationships with the target audience, but also gives us the opportunity to create messages and campaigns that encourage people to initiate or complete a purchase.
Behavioral
This type of target market focuses on understanding their behavior to identify how they make decisions throughout the process of purchasing a service or product. This analysis will allow us to have information about a person's behavior towards the brand, whether they conduct research on it and how they do so, whether they are guided by the opinions and recommendations of others, their level of interest in the property, among other aspects.