But a website can serve multiple purposes

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This will clarify your strategy.
Design
Of course, you should like your website. But the far more important design aspects are the usability of the website, optimization for marketing and sales, and the experience visitors have when enjoying your content.
This is how you reach your target groups.
Technical implementation
First the programming and then subsequent tests gambling data greece and improvements finally lead to the actual re-publication of the website.
This is how a classic relaunch works.
There is no doubt that every relaunch will be a process. But how can you best design this process?

We recommend that you first determine the purpose of your website. For many business models, the online presence is a complement to the marketing. The website serves more as a way to present yourself than to address customers.


If direct contact and dialogue with customers and potential new customers are a competitive advantage for your business model, then a change of method during the relaunch is also recommended. This is because the classic method is time-consuming and updates are already due at the end.