To rank for geo-dependent queries

[subornaakter20]

Navigation through scripts. To link to another page of the resource, use the <a> tag, which is correct from the SEO point of view. But sometimes other technologies are used for this, in particular, Flash or JavaScript. Robots do not follow such links. If you want the internal optimization of the site to be effective, you should not use them. It is recommended to duplicate such links using the <a> tag.

Removing broken links. No need to "spray" page weight on materials with 404 error and send the user/robot to non-existent URLs.

Page loading speed. Slow loading speed has a negative impact on the attitude of both the user and the search engine towards the resource. The former will leave the page without waiting for it to load completely, and the robot can delete or pessimize it.

Cross-browser compatibility. The bounce rate of visitors is much lower if attention has been paid to the display of website pages in different browsers and appropriate adjustments have been made to the code when required.

Cloaking. This refers to the use of various optimization methods that result in search engines and users seeing different content on a website. Cloaking is considered an extremely prohibited optimization method, which is opposed by all systems. Hidden text is one of the most common cloaking methods.

Site region.
Lots of redirects. Using a lot of redirects is not recommended. They can be used if it is really necessary. It is better to use 301 redirects to redirect users from old pages to new ones.

No technical duplicates of pages. Each of them on yahoo email list the resource must be accessible exclusively at one physical address. Otherwise, the page must be deleted or closed from indexing in robots.txt. In addition, the page address must not contain session identifiers and lists of cgi parameters.

Correct use of the noindex tag, nofollow attribute. Internal optimization includes checking the correct indexing of pages and links on the resource.

Reliable hosting. Website availability 24 hours a day, 7 days a week, prompt response of the hoster to the problem of website downtime is an essential component of successful promotion.

Mobile-friendly optimization. Searching for information on smartphones has long become a common thing for most of us, so now search robots give preference to websites that are optimized for mobile devices.

Formation of the correct robots.txt file. This is a file in the root directory of the site, containing instructions for search robots.

In the robots.txt file, you can specify a restriction on indexing pages that should not be included in search engine results (for example, duplicates or site search pages), and also specify the main site mirror, page scanning speed, and the path to the site map in xml format.

If you are doing internal optimization of a new resource, you will most likely have to create robots.txt from scratch and place it in the root directory. To do this, simply open Notepad and enter the necessary directives into it. Then save the file and upload it to the root directory of the website.