How specific are users’ search queries

[shishir.seoexpert1]

Relevant content has always been the focus of inbound marketing. Ideally, content addresses the direct challenges of target customers. But reaching the top spot in the rankings on Google and other search engines with blog articles or websites is not a given. It takes a lot of work.


Until now, the core task was to research suitable gambling data switzerland keywords that were characterized by the highest possible search frequency and low competition. Short-tail keywords or generic keywords that only consist of individual terms have long since been replaced by long-tail keywords that combine several terms.
But Internet users' search queries are becoming more and more specific and now often consist of whole sentences. Changes in search options, especially voice search, play a major role here. Thanks to Alexa, Siri, Cortana and Co., voice input in whole sentences is becoming increasingly important.

The algorithms of the search engines have also adapted to these trends and developed further: they are constantly being optimized and can therefore implement search queries more and more perfectly and deliver perfect results.

Therefore, focusing on keywords alone no longer works for marketers. Inbound marketing shows that a content strategy and its structured implementation with the help of pillar pages are promising under these conditions.