Yet another example?

[sumaiyakhatun26]

The Curse of Knowledge affects not only the incomprehensibility of the message, but also what information you convey and consider important . It may be obvious to you that it is difficult to come up with a name for a company on assignment, but your client has no idea what such a process looks like. As a result, they do not appreciate it (and lower their prices - I wrote about this in the post Why a juggler drops the ball ). It is your responsibility to be able to show the complexity of your work.



When we spend a lot of time on a product, we lose the ability to focus on its america rcs data most important advantages. Everything seems important, so how do we know which one to choose? We lose perspective. We start to confuse features with benefits, and as a result, we are unable to show customers the real value of our product or limit ourselves to a few essential ones. How to combat this? You can find details in the post How to write in the language of benefits .



Marketing is just one of the areas that the Curse of Knowledge affects. Think for yourself how many areas of your daily life it affects – from team communication to… relationships with your partner.