Growing a SaaS startup is no easy feat, but using effective online marketing strategies , such as PPC and SEO, can give your business a huge boost.
With well-planned PPC and SEO advertising campaigns, you can target your ideal customers with ease, draw attention to your products or services, and entice people to become paying customers.
In this blog post, we'll cover the essential elements of both PPC and SEO, from understanding what works best for your business goals to implementing tactics that attract viewers to improve results.
By the end of this blog post, you'll have a better understanding of how these two powerful tools can help you successfully grow your SaaS startup.
What is PPC?
PPC stands for Pay-Per-Click, an Internet-based advertising model in which a russian phone numbers business or individual pays a certain amount each time their ad is clicked; it's the reason some companies' ads appear at the top of search results pages.
SERP results
Brands use PPC to appear at the top of results for specific search terms, like in this example, when someone searches for “salesforce alternatives.” Notice that Google clearly indicates this with the word “Ad.”
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PPC is an effective way to attract the attention of potential customers and increase exposure across multiple marketing channels.
This is important in SaaS marketing because it increases the traction of your project and creates awareness around your brand and product.