But what makes it different from traditional marketing? Is it better? Is it not? Or is it just different? Stay with me over the next few paragraphs to find out.
Let's define what each one is about
Traditional marketing emerged in the 17th century with the invention of the printing press, based on actions taken by people to mass produce and disseminate information. This type of marketing primarily seeks to increase sales through mass communication strategies.
Part of what we know as traditional marketing we experience bahrain email list 191152 contact leads in our daily lives, when we see how brands reach us through billboards, newspapers, television and radio.
Digital marketing, on the other hand, focuses its strategies on a greater sense of relationship with the customer. It is based on the Internet as a communication channel, allowing people to reach the company through search engines, in addition to creating interaction with users and their experiences.
The most well-known forms of digital marketing that we have today are the ads we see on networks like YouTube , Instagram or Facebook , also when we visit a website and we see a lot of offers related to the product we are looking at and content marketing .
Advantages
Each of these types of marketing has its advantages. I don't mean to sway you in favor of one or the other, but rather to recognize that each can provide different results. It all depends on your strategy and the approach you want to take. Let's look at the advantages of each.
Traditional marketing
It has an undeniable power of reach. The number of people that television, radio and press reach is undoubtedly its great potential.
It is totally focused on the product, talking about its features and benefits.
It is independent of the existence of the Internet, we can experience it just by going to a shopping center.