According to Email Marketing Tutorial, by using metrics you can easily compare the success of one campaign to another, plus, it lets you go deeper and comprehend the exact number of people who opened your Email campaign.
Web and Google Analytics Tools help you analyze the Email Marketing Metrics that are important to you. Below given are some of the key Email Marketing Metrics-
Email marketing tutorial
Email marketing metrics
Notable Email Marketing Metrics
The number of unique opens lets you korean phone number whatsapp know the number of unique subscribers who opened your Email.
Open rate lets you know the percentage of all subscribers who opened your Email.
The number of emails that are not opened lets you know the number of unique subscribers who never opened your Email.
The number of bounces lets you know the number of email addresses to which your campaign could not be channelized.
Click-Through Rate lets you know the percentage of people who opened your Email and clicked on a given link.
The unsubscribe rate lets you know the percentage of people who unsubscribed from your email list.
Spam complaints let you know the percentage of people or the number of people who clicked on ‘Mark as Spam’ and marked your campaign as Spam.
Shares tell you about the people who forwarded your campaign to any of their friends. It is also quite useful for knowing about the people who shared your Email campaign via social networks.
Response Rate tells you the percentage of people who completed the survey of your email by completing an action from the link of your email campaign.
Forward Rate refers tells you the rate at which your subscribers share your email campaigns with others.