Definition and analysis of user journey stages . Objective : To study the key stages of the user route, from the first visit to the completion of the target action.
Online store : Search for goods, add to cart, place an order, pay.
Services website : Familiarization with services, filling out an application form, sending the form, receiving a consultation.
Simplification and optimization of stages . Goal : Simplify and make each stage intuitive.
Online store : Reduce the number of steps when placing malta email list an order, optimize the form for data entry.
Services website : Make the application form short and informative, add clear instructions on the next steps.
Eliminate distractions . Goal : Remove elements that may distract the user from the path.
Online store : Removing unnecessary pop-up windows or advertising banners that may interfere with completing a purchase.
Services website : Simplify navigation, eliminate too many offers that distract from the main goal (for example, from submitting an application).
Introduction of motivational factors . Objective : Support users at every step of the way.
Online store : Offer discounts or free shipping at the last step of checkout.
Services website : Offer a consultation or discount on services for new clients after submitting a form.
Testing and analysis . Constantly testing routes and collecting data helps to correct errors and increase conversions.
Stages of Conversion Increasing through User Journey
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