A strong brand sells products almost by itself. And storytelling is ideal for spreading the brand message because it can anchor it on an emotional level. Stories stay in our minds differently than pure facts because they stimulate imagination and feelings. Some of them, anyway. If they don't appeal to us, we quickly forget them.
Stories not only help us remember messages well, but also anchor them deep within us. Even if we don't remember every detail, we associate them with feelings and then it's no longer just about price and functionality, but about lifestyle, passion and values. This can be conveyed wonderfully through stories.
Developing stories around a brand, company or products uganda phone number data is an individual and non-linear process. It consists of concept creation, production and distribution, and each of these steps consists of a multitude of creative decisions that influence each other. A great concept can be poorly produced and thus reduce success. Conversely, a bad concept can be saved by excellent implementation, but only superficially. Whether the desired message gets across and manifests itself is then more a matter of luck. Both the concept and implementation are worthless if distribution is poor and the story does not even reach the target audience.
This article aims to provide inspiration for the concept phase, particularly the development of characters. Good planning brings focus and helps to control the creative process. Ultimately, it is not about delighting humanity with good stories, but rather linking certain values with your own company and thus addressing the desired target audience. Storytelling in marketing must be linked to the brand message, otherwise the budget will be burned.