To effectively analyse the france companies email list customer journey, you’ll first need to identify problems or weak points in the customer experience. From here, you can then create solutions that improve the overall experience.
Analysing the awareness phase
When analysing the awareness stage of your customer lifecycle, you need to figure out how easy it is for potential customers to find out about your business and your product/solution. To analyse how well you’re reaching your customers, answer the following questions:
• Where are our prospects finding out about the company?
• How are we performing on each channel?
• Are we regularly posting content on social media and amplifying our reach?
• Are our competitors doing anything differently?
Remember, the easier it is for prospects to find your company online, the easier it is for you to reach them. So make sure you analyse the effectiveness of your marketing efforts, such as your SEO strategy.