Signal: Fits the ideal customer profile

[fomayof928@mowline]

Under this assumption, marketers should continue sending targeted numbers in korea content that doesn’t push a sale to the prospect. The objective here is to establish your company as a subject matter expert (while subliminally building your brand). That way, when the time comes to buy, they’ll think of you first.

Signal: Fits the ideal customer profile

Medium: Third-party intent data provider

Third-party data can really perform well if you filter it properly. Sometimes, especially if you have a specialized product, you can use this kind of data to identify exactly what companies make up your market (the downside being that you might end up with a pretty short list).

In this situation, account-based marketing might do the trick. By targeting a few high-potential leads, your sales team can focus on these top prospects with a good chance of closing deals. For example, LiveRamp used the Lattice Predictive Insights Platform to build a prospect list of 15 companies. It actually sold to every one of those prospects and earned $50 million as a result. How’s that for effective targeting?



Signal: Attends webinar

Medium: Second-party data provider

Webinars can be fantastic sources for generating leads. It’s all there: obvious interest in what you do, the willingness to attend, and even the supply of contact data.