In order to sell, you have to convert visits into leads and leads into sales, and this is something that is easy to say but difficult to do.
Thanks to lead scoring, you can classify this type of potential customers and take the most appropriate measures to ensure that they end up purchasing effectively.
This is how business opportunities can be generated and achieved efficiently for the company.
Landing pages .
The Call To Action or calls to action .
Conventional emails and Newsletters .
These channels are extremely important, since the fact that a visitor has left their details on a form will mean that they are interested in the company's products/services and, therefore, will be a potential client for the company, who must be advised and convinced (through different actions aimed at capturing their attention and conversion) to carry out the stated objective, in this case, the purchase.
Therefore, it is essential to be able to create a qatar email database free database with which to carry out actions aimed at achieving sales.
Depending on the phase in which the user is within the sales funnel (attract or capture, convert, close or sell, satisfy or delight and build loyalty), some types of actions or others must be carried out, so that what users need at each moment can be provided and, in this way, achieve their purchase (this is how value can be provided in an efficient and personalized way).
To do this, something fundamental, and something I have proven through experience and experiences, is that a database is no good if it is not your own.
The web form is the key to creating a registry of potential customers that can be reached with the commercial communications that the company carries out online.
How does lead scoring work?
1.- Carry out an Inbound Marketing strategy
The first step to take advantage of these leads would be to obtain them.
To do this, you will need to attract traffic to your site through a well-targeted Inbound Marketing strategy.
This is the best way to achieve this in the medium-long term, as it provides a fundamental economic and strategic benefit for any online business.
How can you add value?
Creating quality content that provides what the user may need to make their purchasing decision: blog posts, information products, YouTube videos, infographics, etc.
Creating a unique user experience on the site by combining correct web usability and an attractive and easy-to-remember design. In this regard, it is important to note that a success factor could be the inclusion of some type of differential functionality that is not offered by the competition.
2.- Achieve the conversion of visits into leads
Getting visitors to give you their details in exchange for offering them some incentive.
This way, you will have a database of users potentially interested in your product or service (quality leads).