This means that the advertising system works

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A bit differently when we promote a post from the fanpage level – then it is an activity goal and the system will look for people who will comment, share, and click on the post – and using the conversion goal is a different thing, when the system is supposed to find recipients who, under the influence of a post written and constructed in this way, will buy something in your store.

We use this tip very often in the fashion and furniture industries. So I strongly encourage you to test it out for yourself. And since I mentioned using posts, it's time to discuss the third advertising goal, which is activity.

3. Activity
It would seem that activity may not be the right advertising objective and has a bad canada rcs data reputation. Many people prefer to stick to objectives that directly generate sales, such as conversions and catalog sales, mentioned earlier. However, this is not a good solution.

Why?

First of all, let's consider how people buy and how a marketing funnel or sales funnel works:
There are people who will be in the middle or at the bottom of this funnel, meaning they are ready to buy right away or right now. Our job, however, is to constantly have a flow of new recipients. To show ourselves to new people or those who are not yet convinced of our brand.

We should show up often enough and with different messages to somehow attract them to our site. Hence, we also use other advertising goals. One of such goals is activity , with the help of which we can build reach and expand our target group.

Attention! It may turn out that such campaigns will sell very hard for you. Some time ago I consulted a very well-known cosmetic brand (you can see it on the shelf in every Rossmann). And it turned out that one of the most important elements of the brand's promotional strategy is promoting posts with the goal of activity.

In Ads Manager, if you set up your column view correctly, you can see sales not only from goals that directly serve them, such as conversions and catalog sales, but also from others that don't seem to sell.