Pardot , now known as Marketing Cloud Account Engagement , is Salesforce's platform designed to enable marketing teams to have full control over all stages of their customers' customer journey and optimize their experience.
For this reason, it is very important to know all the possibilities of this solution for the creation of automations that facilitate both user conversion and loyalty. And, in addition, to know how to apply its tools to turn our strategy into a truly effective campaign .
In short, Pardot/Account Engagement offers us a huge world philippines whatsapp number example of possibilities that we at MarketiNet want to help you take advantage of. This is the reason why we have created our free ebook “Marketing Automation Strategy in Pardot Account Engagement” .
Ebook Marketing Automation Strategy in Pardot Account Engagement
This is a complete guide so that, among other aspects, you can take your first steps using the platform, learn to create customer journeys based on your strategy and know how to take advantage of all its resources for task automation .
Thus, the ebook is composed of these 4 chapters:
Introduction to Pardot /MCAE and its features
How to create campaign hierarchies correctly
How to approach automation
Types of tools for automation
As you can see, designing customised and truly effective customer journeys is entirely possible with this tool. If you want more information on this subject, just download our free ebook “Marketing Automation Strategy in Pardot Account Engagement” here .