64% - Of customers identify value for money as an important factor in brand loyalty (source).
50% - Agree that if a brand offers the best quality products and services they will purchase again (source).
While the "how-to" of sourcing and creating great products is beyond the scope of this article, nothing else here will work without getting it right.
If you want to create an effective customer retention strategy, it starts with understanding what your customers value and providing a product that matches that.
"If you want to create an effective customer retention strategy, it starts with understanding what your customers value and providing a product that matches that."
Personalized Customer Experiences Are Increasingly Necessary for Customer Retention Programs
Chances are you serve multiple customer segments.
Not every item you have will be interesting to all site visitors. And the truth is… customers don’t want to look through countless uninteresting items before finding what they are looking for.
Customers want personal offers - products that are relevant to them. They want products they care about.
Independent customer surveys point to customers increasing demand for personalization.
54% - Want brands to personalize loyalty rewards based off of past purchases (source).
44% - Indicate that they will purchase again after a personalized shopping experience (source).
71% - Of Shoppers experience frustration when their shopping experience is not personalized (source).
“Winning and retaining customers in the digital era requires a mix of personalization, relevance, exclusivity, and engagement across all the different channels. " - Deloitte Consumer Review
Today there are so many options for eCommerce stores to successfully create personalized customer experiences.