What a search engine can really assess

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As we said, the search engine doesn't really care what your site looks like. Relevance and behavioral factors are much more important to it. An online store will rise in search results if:

pages load quickly and without layout shifts;
the web resource is adaptive and functional on all devices;
users do not leave the site in the first couple of seconds without completing the target action;
potential customers stay on the page, study the content, and most importantly, place orders.
And, conversely, long loading times, lack of targeted actions, many bounces, etc. - all this contributes to the deterioration of your site's position. To put it simply, if people like an online store, search engines like it too.

How UX Design Affects SEO
Optimizing a website design is a complex list of tasks that not only armenia email list a designer should work on. Let's look at some examples of how UX design affects SEO promotion and why you need to pay attention to more than just content.

Site architecture
The architecture of a website is the structure of the pages and the software part of the website. That is, it is a kind of "skeleton" on which everything else will be built - pages, blocks, buttons, forms, etc. Search robots follow the links of the website. And the more correctly the structure is composed, the faster they will index your resource and add it to the list of search results.

Here is one example of website architecture:

website architecture

Convenient directory structure
For many online store visitors, a catalog is a starting point in searching for the products they need. It should be convenient, understandable, and functional. Plus, it should contain additional elements (not necessarily all of them):

For a better understanding, let's look at some examples.

This is what the menu of the online store "Citrus" catalog looks like. When you hover over a category, a list of subcategories and products opens - you can go to the desired page in one click. At the same time, the main menu itself is quite compact and easily fits on one screen.