What Should We Do Differently in our Campaigns? france email list Get More Visitors (Any Way We Can) Depending on how Google is counting visits and traffic (which they haven't and probably won't ever fully disclose), any way you can drag a visitor to your site and give them a good experience is likely to positively contribute to your chances of ranking better in personalized results. _ Improve Brand Loyalty SEOs haven't classically focused on brand metrics and branding as a marketing practice, but it's long past due.
The benefits of building a strong brand are evident everywhere in the consumer (and B2B) marketplace. Now Google's giving us one more reason (and a more direct one at that) to start earning visitors' love and, in turn, be rewarded by higher rankings. _ More Tightly Integrate Metrics w/ Rank Tracking Again, this has been a wise move long before personalization, but with the expansion comes renewed need for weaving together the 3rd-party tracking of rankings with the traffic metrics from your analytics to provide a full picture of how your site is performing in the search engines.