Read: The ultimate influencer marketing guide (and template) and discover all you need to know about the subject.
Now that you know the answer to the question, ‘what does a content creator do?’, we’re going to look at how you can get into this exciting branch of digital marketing.

Find a niche and audience
First of all, it’s worth noting that to stand out as a content creator, you should avoid spreading yourself too thin.So, rather than trying to be a ‘one stop content creation shop’, you should focus on a specific niche or area of expertise. For instance, you might want to specialize in working within the charity sector or in ethical retail.
Choosing a niche and understanding various audiences within that niche will empower you to create content that earns results while building a name for yourself in an area that suits your passions and knowledge.