Becoming a registered brand on Amazon has many more benefits than just the Sponsored Brands and Sponsored Display capabilities. There are a few more features that are included in Amazon Advertising for sellers enrolled in Brand Registry.
Amazon Stores: An Amazon store is basically your own effective slovenia mobile numbers list e-commerce website, but on Amazon. You can create multiple pages and add subcategories, videos, and other modules that make your products more visually appealing than a cluttered collection of search results. You'll be able to drive traffic directly to your store, where there won't be any other distractions from competing ads.
Example:
Amazon Attribution: Amazon Attribution is a free advertising tool specifically for registered brand sellers to measure their off-Amazon marketing efforts. Attribution gives sellers detailed analytics and insights to better understand the performance of their off-Amazon marketing channels.
Amazon Live: With Amazon Live, you can go live on the Amazon homepage as well as on your product detail page. By doing a live stream, you have the opportunity to talk directly to customers about your products and demonstrate how they work.
Conclusion
Amazon continues to innovate and create advertising solutions to increase sales, boost impressions, and drive greater brand awareness.
While it's not completely necessary to use Amazon Advertising to be successful on Amazon, it certainly helps.
Amazon continues to provide more and more reasons why brands should enroll in the Brand Registry Program. With the ability to create video ads and target customers outside of Amazon.
If you're not registered as a brand yet, don't worry. Sponsored product ads are still an effective way to reach new customers and increase your sales.