They give that extra push to your blog post or page. The brain processes images at least three times faster than text. Keeping this in mind, your website visitors will be able to retain information faster.
Another benefit of video pop-ups is that the time it takes korea telegram viewer to finish a video is also counted as part of the time they spend on your website, effectively reducing the bounce rate.
It’s also a great way to introduce new products and services. For SaaS companies, pop-up videos can showcase the power of the software. Pair this with a great blog or landing page and you’ll take your customers to another level in your sales funnel .
It is a known fact that videos are more engaging than text, which is why email video marketing is another effective tool in every marketer’s arsenal.
For a pop-up video to serve its purpose, it must grab attention. How do you ensure that your pop-up video does the job of increasing your customers’ engagement ? How do you ensure that the viewer doesn’t ignore it or close it?
Top Tips for Creating Engaging Video Popups
1. Do not use the automatic insertion function
Most website builders like WordPress and Wix make it easy to create a website with a drag-and-drop feature. You get a great site without breaking a single line of code. If you're wondering how to build a website , these website builders provide an intuitive solution for beginners and experts alike.
These builders also have auto-insert features where you simply paste a link to a video or audio track. The link appears on the published page with its own audio and video player. The player usually comes with basic play, pause and stop buttons.
If the viewer wants to adjust the volume or maximize the player for a full viewing experience, they will need to click on the player. This will redirect them to the original source of the link you used. This is great for the original link source. This is bad news for you, as they have to leave your site, which shortens the engagement.
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The auto-embed feature makes life easier, but there are also simple ways to create a video popup with full control features. The viewer can adjust the video settings directly from your page, thus keeping them on your site .
You can install a plugin that will override the auto-embed feature and display your video in a more powerful player like the one in the image above. Most plugins are free, so you can experiment until you find the one that's right for your purpose.
Another option is to use a specialized popup creator. If you use a SaaS conversion funnel, this is a way to optimize it and collect important data for marketing improvements.
2. Activate video pop-ups using text or images
Expand your website’s reach by scheduling the video popup when viewers see a great image. People prefer to share more visual content on social media than text. That being said, when viewers click on an image, they will be redirected to your site. The video popup appears and they stay on the site to watch it.
It’s also a great way to get ahead of the e-commerce market . Video popups are a great addition to your Instagram-worthy images. In a SaaS business, images are still an effective way to engage the consumer. Having a video popup about how the software or service works and how it benefits the consumer is a quick and easy method to add to your sales funnel.